Amitabh Bachchan Will be New Brand Ambassador of Incredible India, replaces Aamir Khan

Bollywood actor Aamir Khan will no more be promoting India as an attractive tourist destination as McCann, the global advertisement agency, has not renewed his contract.

It came amid perception that the actor’s long association with the ‘Atithi Devo Bhava’ campaign was purged as he recently joined the countrywide debate over “intolerance” recently.

As a result, the actor also does not remain the brand ambassador of the Government of India for promotion of Indian tourism products abroad.


Soon after the statement released by Union Minister of State for Culture & Tourism Dr. Mahesh Sharma confirming that Aamir Khan is no longer the brand ambassador of Incredible India, Bollywood actor Amitabh Bachchan has been chosen to be the new brand ambassador of Incredible India campaign by the government of India.

Also See: Zeenews India

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